Mzanzi Digital Sight

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We build long-term relationships between people and brands through social interactions.

Most businesses online miss the true value that social media brings to the table.

Turn each social account into a lead generator.

Most businesses online miss the true value that social media brings to the table. It can be both a lead generator and a great engagement strategy to increase brand awareness. Our social media marketing campaigns are built with lead generation and retention in mind to ensure that your audience is tuned into your message and is constantly engaging with a brand that offers them additional value and interest beyond the initial point of connection.

Mission

  • Our team determines social objectives by learning from the client and finding the end goal for the campaign.
  • An audit is conducted of all existing social accounts to determine their current level of performance and presence.
  • Each account is revised to include the latest brand updates and changes to match current marketing objectives.
  • Competitors and the market are analyzed to understand how to best approach a social media marketing campaign.

Easy & Structured Social Engagements Our social media tools handle conversations efficiently.

It’s one thing to be able to generate engagement; being able to take full advantage of it is a whole other challenge. While generating large numbers of engaging conversations and interactions online can lead to great opportunities, failure to follow up on them can be damaging. Our team utilizes unique social media tools to bring all of your brand’s conversations and engagements into one place. Each engagement is handled quickly and each opportunity for a sale is communicated to ensure that no opportunity falls to the wayside.

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REPUTATION MONITORING ACTIVE BRAND PROTECTION

Having a presence on social media means opening your business up to criticism. Our social media experts analyze online conversations about your brand to identify potential issues or negative experiences, which are then communicated with your team to rectify the situation and protect your brand image.

We always have interesting stories and news just for you

Digital Marketing News 02/15/2022 – 02/28/2022

This week on latest digital marketing updates: Google Ads makes interest-based advertising even more private with the new Topics API, Facebook launches Reels globally to 150 countries, YouTube introduces new metadata for educational videos, Google Ads share top three priorities for 2022, Microsoft Ads introduces dynamic descriptions for dynamic search ads, and Google adopts new privacy restrictions that will influence tracking across apps on its Android Devices.

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